- 76% of users scroll immediately on page load (Nielsen Norman)
- "Above the fold" is obsolete - engagement peaks just below viewport center
- Users scroll faster through predictable content (F-pattern still dominates)
But smart designers hack scrolling behavior:
- Scroll-triggered animations increase dwell time by 40%
- Parallax done right improves storytelling comprehension
- Momentum scrolling (now CSS-native) feels 22% more responsive
The key? Treat scrolling as choreography. Each scroll event should reveal intentionality - like turning a page in a well-paced novel.