• 76% of users scroll immediately on page load (Nielsen Norman)
• "Above the fold" is obsolete - engagement peaks just below viewport center
• Users scroll faster through predictable content (F-pattern still dominates)

But smart designers hack scrolling behavior:

• Scroll-triggered animations increase dwell time by 40%
• Parallax done right improves storytelling comprehension
• Momentum scrolling (now CSS-native) feels 22% more responsive

The key? Treat scrolling as choreography. Each scroll event should reveal intentionality - like turning a page in a well-paced novel.

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The Japanese concept of "ma" (negative space) teaches us that emptiness has weight. Applied to web design:

• 60% of users prefer sites with generous whitespace
• Conversion rates improve by 20-30% with proper breathing room
• Cognitive load decreases measurably

Modern minimalism means:

1. One focal point per viewport
2. Type as the primary visual element
3. Strategic color restraint (3 hues max)

The paradox? Creating simplicity requires complex decision-making. As Dieter Rams said: "Less, but better."

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