Changed around line 1
- tags front
- title The Apple Marketing Philosophy
-
- header.scroll
-
- [Image - The Apple logo in rainbow colors]
-
- printTitle
-
- ## Empathy
- We will truly understand their needs better than any other company.
-
- ## Focus
- In order to do a good job of those things we decide to do we must eliminate all of the unimportant opportunities.
-
- ## Impute
- People DO judge a book by its cover.
- We may have the best product, the highest quality, the most useful software etc.; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will _impute_ the desired qualities.
-
- Mike Markkula
- January 3, 1977
+ tags front
+ title The Apple Marketing Philosophy
+
+ header.scroll
+
+ [Image - The Apple logo in rainbow colors]
+
+ printTitle
+
+ ## Empathy
+ We will truly understand their needs better than any other company.
+
+ ## Focus
+ In order to do a good job of those things we decide to do we must eliminate all of the unimportant opportunities.
+
+ ## Impute
+ People DO judge a book by its cover.
+ We may have the best product, the highest quality, the most useful software etc.; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will _impute_ the desired qualities.
+
+ Mike Markkula
+ * - January 3, 1977